A redesign for Engie, a site dedicated to their domestic market, clients ages 35 - 55 years old, 70% whom are new clients and 30% are current clients. The layout was proposed to convey clarity, innovation, "green energy", credibility and confidence. The leading source modern energy solutions. Design with feeling.
The following is a comparison of what the website currently looks like (right side), it lacks joy and innovation and is quite normal...ho...hum, I'm so bored I could start crying. Here, I find that the cute illustrations don't inspire me at all. Anyway, everything has the same importance, I wouldn't know where to begin. I ask myself, what am I looking for... I forget because my child starts crying, I close the page and never look back.